Why is Twitter now called X?

Elon Musk’s rebranding of Twitter as “X” began at the tail end of July 2023.

The social media platform now sports a new “X” logo on its mobile apps for iPhone and Android, following an earlier change to its website and Twitter accounts.

Musk originally bid farewell to the Twitter brand on July 23 in a flurry of tweets. Shortly after, the company’s iconic bird symbol, named after pro-basketball player Larry Bird, was replaced with a new X logo on its website and headquarters.

The transformation of Twitter into "X" marked a significant rebranding effort spearheaded by Elon Musk in late July 2023. This overhaul extended to the mobile apps for iPhone and Android, showcasing a distinctive "X" logo. 

The shift followed Musk's farewell to the Twitter brand through a series of tweets on July 23. Notably, the platform's iconic bird symbol, originally named after Larry Bird, was replaced by the new "X" logo across its website and headquarters. The rebranding reflects Musk's vision for a fresh identity and direction for the social media giant.

  

Why X?

The origins of Musk’s fascination with the letter X can be traced back to 1999. That is when he founded a financial start-up called X.com, which would later become the payments giant PayPal after its merger with a company co-founded by Peter Thiel and Max Levchin.




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